Do you need a personal brand? Maybe you think you don’t, perhaps you think that your career or business will fly anyway? If that’s the case, you’re taking a big risk. Like it or not, you’ve got a reputation; an impression that you leave with other people. If you don’t control it, someone else will – whether that’s an individual who makes an unfavourable judgement, or a rival who trumps you because they make their own personal brand work for them. A fine example of this is Tobias Gillberg who…
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